It’s all about celebrities

Ragtime, E. L. Doctorow

They realized that there was a process of magnification by which news events established certain individuals in the public consciousness as larger than life. These were the individuals who represented one desirable human characteristic to the exclusion of all others. The businessmen wondered if they could create such individuals not from the accidents of news events but from the deliberate manufactures of their own medium. If they could, more people would pay money for the picture shows.

Ragtime, E. L. Doctorow, A Plume Book, p. 71.

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